The Most Dangerous Game By Richard Connell Essays -

The Most Dangerous Game By Richard Connell The short story The Most Dangerous Game by Richard Connell is about the hunter and the hunted but later in the story it becomes ironic because it turns into a game were the hunter becomes the hunted. It turns into a chase of competition and of survival. Two sailors Rainsford and his partner Whitney sailed in to the darkness of the of sea. Their purpose was to hunt, they called it the greatest sport. They were hunters and headed to the Amazon to hunt vicious animals such as Jaguars, and tigers. They sailed to an island called Ship-Trap Island. Sailors feared this island and had curious dread of such a scarry place. The sky was filled with darkness when suddently he heard Three gun shots that were fired, and heard them again and again. Then he heard a scream while smoking a pipe when suddently the pipe fell and as he tried to reach for it he whent down into the sea were the waves swallowed his screams. Nobody could have heard him as the ocean swallowed his screams and the only chance of survival was to swim. Rainsford swam towards the screams and ended up in the Island. He walked on the shoreline and later found a place that looked like a mansion. There he met General Zaroff who bought the island to hunt. He was indeed a sporstman who invented a new sensation of the hunting game. His game was to train those men who's ships were wrecked and ended up in that island, and then provide them with food and a knife for three days. Once they were trained they were led out into the island as a head start while Zaroff chase after them and tried to hunt them down. If They survived during those three days they had won the game and they were let free but in the other case if they were found they were killed. Zaroff never lost the game so if one of the men being hunted was about to survive he would release the hounds to chased after them. Rainsford rested and the next morning had a dispute with Zaroff and told him that this hunting style was to brutal. In this argument Zaroff got mad and at this point in the story Raisford became the hunted. He was let loose into the island were he was to prepare himself for the most dangerous game of his life, the survival of the fittest. The first night was panicking and worried Rainsford as he hidded on top of a tree. The next day he set up a trap but Zaroff did'nt fall for it and he almost got caught when Zaroff was right next to the bushes were Rainsford was hiding. the last day he set up a pitfall and while Zarroff and his servant were serching, his servant unfortunately fell into the pit. Rainsford got out of the Island trying to escape by swimming out into the ocean and swam back to the mansion and when Zaroff returned Rainsford switched the game around and proposed him to become the hunted. I like this short story because Rainsford was wise in making traps wich allowed Zaroff to take more time trying to find him and did them successfully wich helped him survive those three days. I also liked how the story ended it was kind of ironic the way Rainsfored changed the game around and became the hunter and Zaroff became the hunted. I thought it was a good idea because this way Zaroff would realise that his game of hunting people was wrong and this would teach him a lesson.

Mozarts use of themes and motifs in the key of C Major

Mozarts use of themes and motifs in the key of C Major Free Online Research Papers Mozart’s String Quartet #19, K. 465, Piano Concerto # 21, K. 467, and his Symphony #41, K. 551, are all in the pleasant key of C major. K. 465 was written in 1785 and is the last quartet in a set of six quartets dedicated to Haydn. K. 467 was also written in 1785 and is Mozart’s last piano concerto. K. 551, the Jupiter Symphony, was finished in 1788, and is the last symphony Mozart wrote. Although these three works are in the same key and were written in close proximity to each other, they have very different and distinctive motifs and themes. Mozart’s String Quartet #19 (K. 465) was finished on January 14th, 1785 as the last in a set of six quartets dedicated to Joseph Haydn. This set of six quartets was inspired by Haydn’s Opus 33, which Haydn completed just before visiting Vienna in 1781. Mozart’s six became known as the ‘Haydn Quartets’ (Pauly 90). K. 465 is commonly referred to as the ‘dissonant quartet’ (Pauly 168). Mozart started writing the Haydn Quartets in 1782, one year after Haydn’s Opus 33. This was a very busy but productive time in his life. In the three years it took him to write the set he wrote a multitude of other works, married Constanze Weber, and had two children with his new wife, of which only one survived. After hearing these quartets, Haydn stated to Mozart’s father: â€Å"Before God, as an honest man, I tell you that your son is the greatest composer known to me in person or by name. He has taste, and, what is more, the greatest knowledge of composition.† It is because of this statement that Mozart dedicated these quartets to his â€Å"most dear friend,† Haydn. (Anonymous 705). The Haydn Quartets were Mozart’s first mature quartets, noted by the new style of writing he had developed. For the first time, Mozart uses counterpoint as means for intensification in the music. These quartets also show his like of dissonant and chromatic lines. This is very clearly stated in the first eight bars of the first movement of K. 465 (example 1) (Anonymous 705). This is the first and only time that Mozart wrote a slow introduction in a string quartet, which is probably why it is such a memorable piece. The main theme is stated in measures 23-30 by the first violin (example 2), and is repeated throughout the piece in various textures. Mozart’s Piano Concerto #21 (K. 467) was finished on March 9th, 1785, two months after he finished the Haydn Quartets. This time in his life was â€Å"the peak of his reputation as a composer and pianist.† At the time this work was finished, Mozart was having financial difficulties, even though most of his music was either published, in print, or in manuscript copies. (Anonymous 708) The history of this work is much the same as the history of K. 465 because they were finished within two months of each other. The first phrase, a short march-like motif, is repeated throughout the piece. It is used as a main melody, as well as a bass and background figure, and is repeated, to some degree, in all instruments. This motif is illustrated in example 3, measures 1-7 of this piece. This is the start of the piece, a very quiet, happy motif from the strings before the rest of the orchestra comes in. A few measures later, in mm. 12-19 (example 4), this motif is being used as a counterpoint figure in the violas and cellos to the melody line in the violins. The first measure of the motif is bounced between the low strings and the violins in mm. 148-152 (example 5), transposing each time, and seeming to keep the listener on edge because the phrase is not completed. Mozart’s last symphony, Symphony #41 (K. 551), was finished August 10th, 1788, the third symphony finished in less than two months. At this time, Mozart was having financial troubles as well as psychological issues. In regards to the financial troubles, Mozart asked his friend, Michael Puchberg for loans, but he never sought medical advice for his psychological problems, which included mourning over his six-month old daughter, Theresia, his worsening health, and the depression he was suffering from (Anonymous 710; â€Å"Wolfgang Amadeus Mozart†). K. 551 is more commonly know as The Jupiter Symphony; this title was not coined by Mozart, but by Johann Peter Salomon, for unknown reasons (Symphony No. 41 (Mozart)). In 1786, Mozart’s health took a turn for the worse, and played public concerts less frequently, which meant less income. Because of this, he and his family moved from Vienna to Alsergrund in 1788. Less than six months before the move, Mozart’s wife Constanze gave him a daughter, Theresia, whom he loved very much, but she died after the move to Alsergrund, devastating her father. (Anonymous 710). The first movement of this concerto changes styles quite often: â€Å"Within a short space of time the opening of the C major concerto, K. 467, migrates through march, cantabile style, and counterpoint.† (Irving 120). This is not strange to Mozart, and the piece flows freely throughout the styles. The opening of the first movement of this symphony is grand, and very memorable, but it is not thematic material, it is used to draw the listener in, and the first theme is stated later. A second theme is stated in the violins in measures 101-105 (example 6), and then goes right into a development of that same theme. Measures 81-83 (example 7) is foreshadowing measures 269-274 (example 8), which seems like a short break from the constantly moving violins. Also, this break is in a minor key, as opposed to C Major around it. Mozart uses a lot of dotted quarter note and eighth note rhythms, almost giving the piece a jazzy feel. This is shown in measures 277-279 (example 9). Although K. 465, K. 467, and K. 551 are all in C Major, they have very different themes and motifs. Mozart is known to write interesting and complex motifs in his minor keys, while the simple themes in these C Major works are bright and playful. The themes stated here are both simple and complex, some sounding more complex, while easy to play, and some sounding light and airy, while difficult to play. In the opening to K. 465 (ex. 1), the cello beats constant eighth note pedal tones, and seems as if it will be used as more of an accompaniment instrument throughout the piece. On the other hand, in the opening of K. 467 (ex. 3), the cello is treated as an equal to the other string instruments, making it seem as if it would be used as more of a counterpoint instrument instead of being used for accompanying chords. In the examples we have for K. 551, the cello seems to be mostly used for accompanying chords, and an occasional break into small counterpoint gestures (ex. 6). Although these pieces were only finished within two months of each other, K. 465 and K. 467 are quite different. Other than the fact that they are both in C major and are completely different types of works, they possess different qualities. K. 465 is a very dissonant quartet written with quite a bit or counterpoint throughout. K. 467 is an enjoyable piano concerto with complex parts to offset the light and airy textures. K. 551 was finished more than three years after K. 465 and K. 467, and there are many factors that changed his writing in those three years. In 1786, Mozart’s health worsened, and the number of public concerts he participated in were lower, therefore producing less income for him and his family. In December of 1787, his wife gave him a beautiful daughter, Theresia (Anonymous 710). Because of his declining health, and the sub-par amount of money Mozart was making, he and his family moved to a suburb of Vienna called Alsergrund to cut costs. However, this ended up not having any effect on the income. Only a couple months after moving, Mozart’s six month old daughter, Theresia died from unknown causes, devastating her mother and father. It seems as if Mozart was suffering from depression at the time he wrote this symphony, probably because of the death of his only daughter, his declining health, and the fact that they were poor. It seems that right before his daughter died, Mozart started writing letters to Michael Puchberg, four in total, pleading for a loan, saying that he will be paid back quickly, when Mozart has planned concert series running. This concert series probably never took place. The loan was starting to be paid back just before Mozart died, the rest of it paid back by his wife, Constanze after his death, when she sold off his scores. This was at least the second loan Mozart asked for, another one was asked for in November of 1785 from his friend E.A. Hoffman (Anonymous 708) Mozart’s depression and worsened health did not affect the amount of writing he did, it only affected the writing itself. In K. 551, Mozart starts with full orchestra, and the thematic material doesn’t enter until the twenty-fourth bar, which is quite different than K. 465 and K. 467, where they start with thematic material right from the beginning of the piece. K. 551 is also a good representation of rests creating atmosphere as much as sound. In measure seventy-nine, Mozart stops all of the action on a half cadence, and has five beats of rest before re-entering with a slow minor feel, which almost sound like the next movement, but then he jumps back into the thematic material from before, only really resolving the chord until measure ninety-three. This is probably why it is described as in the â€Å"spirit of the comic opera† (Sisman 46). These three works were written in what the The New Grove Dictionary of Music and Musicians calls the peak of Mozart’s reputation as a composer and pianist (708). Although they were all in C Major and written in close proximity to each other, they really are quite different. Research Papers on Mozart's use of themes and motifs in the key of C MajorInfluences of Socio-Economic Status of Married MalesHip-Hop is ArtHonest Iagos Truth through DeceptionMarketing of Lifeboy Soap A Unilever ProductThe Spring and AutumnAssess the importance of Nationalism 1815-1850 EuropeBionic Assembly System: A New Concept of SelfWhere Wild and West MeetQuebec and CanadaEffects of Television Violence on Children

Buddhist Temple Visit

Buddhism is religion that is based off of peace and spirituality taught by the teachings of Buddha, also known as Siddhartha Gotama. Many who follow its teachings believe Buddhism to be more of a way of life or lifestyle choice rather a religion. Buddha is not a god, but one man that taught his followers a path of enlightenment from his experiences and values. Buddha’s main teachings were the Four Noble Truths and the Noble Eightfold Path. The Four Noble Truths were teachings about suffering, pain, disease, happiness, loneliness, and aging.It explained why we as humans can overcome certain obstacles in our lives by looking at the more spiritual side of things such as â€Å"Happiness is not something ready-made. It comes from your own actions. † (Dalai Lama). The Eightfold Path is the teachings of being moral, being aware of our actions and thoughts, developing compassion for others, and most importantly gaining wisdom from the understanding of The Four Noble Truths. I visited the Vietnamese Buddhist Center in Sugar Land this past Sunday and it was a sight to behold.The center was surrounded by a green metal fencing with some sort of crest or emblem that looked similar to an steering wheel on an old ship. Driving into the center, the main road was split then split into two smaller roads. The road to the left led to a parking lot, while the road to the right led to a smaller parking lot surrounded by small buildings that seem to be places of worship. The scenery that over hung the roads were statues of lion heads, beautiful trees and flowers in all sorts of colors.The main statue however was a huge tall Buddha in the middle of large pond filled with Koi Fish. There was a small tiled area that visitors could take pictures of the statue in its amazing and beautiful nature. The aura of the place was one of peace and tranquility. The small tiled visitor area was then extended by an overhanging wooden bridge leading to a large tiled courtyard with small trees that was around the perimeter. In the middle of the courtyard was two rows of small trees that were placed vertical to the steps of a large temple, which was the main place of worship.Behind the main temple was another small courtyard was two smaller buildings for worship to the left and the right of the courtyard. Another large building was to the back which looked fairly newly built. It seemed to be a place of serving food that contained no meat but some sort of meat substitute that was not artificially made from what the servers were telling me. Then to the right of that building was a small warehouse that looked to house desks and whiteboards for the weekly Vietnamese classes that are being held there.Outside of the warehouse was a basketball goal for the students that would come for Sunday school, and a small parking lot for more visitors. As I took off my shoes before entering the main temple before the first worship session began, I began to feel a sense of peace within myself as well those that were atten ding the worship session. Inside the main temple was a huge statue of Buddha surrounded with white silhouettes of the Lotus flower, which seems to be the symbol of peace. Tens of incense jars filled with sand litter the alter the room.The room smelled like incense, pleasant and peaceful. There were twenty rows of small cushions that were used for kneeling and sitting, and twenty rows of small raised shelves that were used for holding the prayers that were going to be recited during that session. People were filling the room really quickly, and seats were being taken fast. The elders were given their seats first, and if an elder came a tad late, someone would give them their spot and moved to the side of the room. Everyone was dressed somewhat casually. Most of the older occupants were wearing work clothes like the men wearing slacks and a nice fitted collared shirt, while the women would wear either a dress or slacks and nice top or blouse. The younger occupants, ones of my age or younger, would just be wearing casual school clothes like jeans and a tee shirt. In such a religious place, I have not yet witnessed a young female wearing short-shorts or any revealing outfit for that matter. The room was filled with a mild chatter of Vietnamese and English.Most conversations that I could comprehend were mostly of those catching up with each other and wondering how each other was doing and such. The younger occupants would be talking about the latest craze in music or movies. It suddenly got quiet as there was three loud bangs from striking of the gong to commence the prayers. The head monk for that prayer came out from one of the side doors in a traditional orange robe holding a microphone in his right hand, and prayer sheets in his left. He thanked us all for coming today and briefly explained he prayer we were going to be reciting. The prayer was for those that had lost a loved one, and for them not to be sad as their loved ones have found peace and tranquility as the moved on into the steps of enlightenment and eventually reincarnation. He then turned to the giant Buddha towards the front of the room and began reciting as everyone joined in and recited along. Everyone was on their knees having their hands together as they recited the prayer either from memory or from the pieces of paper that had three pages of prayers in Vietnamese.I could not read the prayers so I just silently glanced at them and tried to make sense of where we were in the prayers. Then one of the monks hit the small drum which everyone bowed for a few short seconds then returned to their original positions. Then a few moments later the drum was struck again, everyone bowed, but now stood up instead of returning to their knees. Then again, the small drum was struck, everyone bowed then returned to being on their knees. The prayer was now being recited faster as a drum was being struck with a beat in quick succession.This was repeated three times and when the prayers were being done recited, the head monk told those that have lost a loved one to follow him into the incense room. I followed about four families into that room. The room had pictures of everyone that had passed away that was a member of the temple. Families that were in that room had a special prayer and ceremony to honor their loved one. The monk said that one member of the family shall come up to the alter, drink a sacred tea and pour a small cup in honor of their loved one.A drum was struck as everyone started to recite a prayer. During the reciting, another monk came and tapped the four members that represented their families with some sort of sacred text. Then the prayer stopped as the four members went to the front, poured their tea, drank it, and poured it for their deceased loved one. Before everyone excited the room, every person was given three incense to pray and let their deceased loved ones know of their prayers today.They would bow three times, pause to pray, went up to the alter, placed their incense into the jar, returned to their spot, and lastly bow three times once more. That was my experience in a Buddhist Temple, the peace and tranquility of the people, and the monks was quite wholesome. Being a young adult, I never really understood the importance of religion and culture, but after visiting a place like this†¦ It really opened my eyes to how a religion can bring peace and everlasting faith within a person.

Sadhu and sisyphus Essay Example | Topics and Well Written Essays - 500 words

Sadhu and sisyphus - Essay Example For example, the reader is only told that the Sadhu had only a few clothes on and no shoes (McCoy 148). I know that a Sadhu is a person who has who has given up all his possessions in the world and he devotes himself to a spiritual life. However, for any other American readers who does not know this, might assume that this man is mentally challenged. In this real life story, it seems clear that everybody who came across the pilgrim contributed to reviving him. The Japanese gave him food, Stephen and four Swiss men clothed the man and the narrator, McCoy checked his pulse and made him comfortable after noting he has hypothermia (149). However, here was no one who was completely responsible for the well-being of the pilgrim. As a business student, this story challenges me to ask myself where individual ethical responsibility ends and if organizations practice institutional responsibility. The myth of Sisyphus is another story that has a moral lesson; that all earthly passions have a price attached to them. Sisyphus only got permission from Pluto to go back to earth because he wanted to chastise his wife who had thrown his body to a public square (Camus 154). However, after staying on earth for many years, he forgot that he was only there for one mission and not to stay. He did not want to go back to the underworld after enjoying the earthly pleasures. He scorned the gods and hated death. This angered the gods who punished him by condemning him to an eternity of rolling a rock on top of a mountain. In reality no one can claim to come back from a death experience. The myth of Sisyphus is a lesson to the professionals in the corporate world, showing no one in the corporate world knows how their businesses will perform in future. The myth shows that the moral choices made by people can help those with the power to exercise their free will to

The Parable of the Sadhu (Article review, answer specific questions) Essay

The Parable of the Sadhu (Article review, answer specific questions) - Essay Example The internal compass of an individual and the sense of duty combines together to provide the necessary emotional and ethical resources which can help an individual to take a stand whether against unethical behavior of an organization, a group, government or any community at large. (Tom Watson, 2007) In such a situation where we know that Apple’s products are loved by millions and have really made a difference in the lives of many. We need to however make a conscious decision as to whether taking stand will result into greatest good for the greatest number of people or not. Though the overall number of children working in factories producing goods for Apple is relatively low as compared to overall volume of business however the situation still requires that a stand need to be taken against a company which influences millions of its customers. As such the stand needs to be taken when the issue is affecting larger number of persons. (Machan, 2007) We need Sadhu in every situation where we face a gray area where we are unable to decide between what is right and wrong and what we need to do in a situation where we face a personal dilemma of whether to act or not. In this given crisis, it is relatively important to clearly decide whether we should continue to buy Apple’s products knowing fully well that the firm is engaged in practices which may not be ethical with relatively unethical consequences for the society at large. It may therefore warrant that individually we need to take the action. (Crane & Matten, 2007) Virtue ethics suggests that an individual’s ethical behavior is driven by the character of the person. The knowledge which has any bearing on human kind therefore is important and need to be properly put in place regardless of the overall consequences of the actions. The question of how much we can give of ourselves in this issue and create to relative awareness about the issues therefore depends upon two

Developed nations Essay Example for Free

Developed nations Essay Developed nations such as Canada, Japan, Australia and America are emitting the most air pollutants in the world and contribute in much emission of green house gases in the atmosphere. Developed nations use much of the natural resources until a near depletion occurs. Hover there are exceptions in that Germany, Sweden and Norway governments have worked with environment and they have benefited economically due to their environment sustainability (Pickering Owen, 213). Environmental degradation in the third world is exacerbated by international dumping of hazardous wastes and environmental imperialism. Third world countries do not have many choices to choose from and their environment is partly degraded by developed countries. These acts of the developed nations of cleaning their backyard and then transporting their hazardous wastes to the third world countries as well as forbidding the developed countries to develop violates the principles of sustainable environment. First world countries degrade the environment because they consume more of the natural resources (Pickering Owen, 213). Environmental issues of china and Latin America In china there is a growing concern of the ever increasing desertification on the northern and western side of the country. Desertification is being exacerbated by climate change in china and result from excessive industrialization on the fragile ecosystems and poor land management (Rajan, 321). The unrestrained industrialization and development that is taking place throughout the country is making china to be vulnerable to the growing changes of climate due to the increased levels of green house gas emissions in the atmosphere. For example extreme ecological events melting of glaciers and rising temperatures are now common in china besides desertification. These phenomena have detrimental effects on human health and the fragile ecosystems (Rajan, 328). Desertification engulfs the ecosystems with sand and reduces the available arable land thus creates eco- refugees. Shrinking glaciers on the other hand temporary raises the level of after in lakes and river and eventually disappears leaving an acute shortage of water. The economy of china is based mainly on coal for cheap energy and heavy industry that emits high levels of green house gases and thus accelerates global warming and climate change (Rajan, 321). However Chinese government is now using experimental means and artificial precipitation to alleviate the short term effects of the climate change. The government is also adopting stricter energy conservation legislation and increasing international cooperation to help fight the problem of climate change (Rajan, 3330). On the other hand the municipalities of china generate more than a hundred million tones of trash wastes per annum and currently the amount is rapidly rising. The existing land fills in china are reaching their capacity and therefore china will be required to build more land fills to satisfy the ever increasing amount of garbage accumulated. China will also be required to make up the poorly managed land fills (Rajan, 330). The problem of solid waste leakages from poorly managed land fills has rendered many hectares of land around the cities to be useless and therefore it is posing a great land constrains since china supports a big percentage of the world population and has a small percentage of the arable land. China is also facing human health and ecological threats from the Brownfield sites that are stemming from poorly managed landfills and from older landfills that do not have proper lining. There are problems of illegal dumping of industrial and municipal wastes that are exacerbating the situation. The incineration of waste in china is also emitting chemicals such as mercury, furans and dioxins which are harmful to the health of people globally (Rajan, 431). It is difficult to understate the environmental pollution of china on the pacific region of Asia and beyond. The prevailing wind often carries pollutants such as mercury particulate matters and ozone from one continent to another continent and in this case the pollutants are carried from Asia to North America. The overall trend of air pollution in china indicates a growing health and economic threats both within and outside china. The regional impact of air pollution in china has encouraged cooperation and new data on environmental, economic and human health implications of pollution of china on the north eastern side of Asia and western side of United States and Canada calls for global efforts to engage china in these issues (Rajan, 441). The majority of the regional trans-boundary air pollution in china originates from its heavy reliance on coal which constitutes about 70 percent of its global energy mix. Despite efforts to diversify the energy sources in china the country has continued to rely on coal and it seem it will continue to rely on the same for the fore seeable future. The dependence on coal and the lack of scrubbers and coal washing infrastructures at power plants and industrial facilities and its plan to build new coal powered stations translates to wide spread of environmental and health issues in pacific region of Asia and beyond. Car emission in china has replaced coal as the major source of air pollution in urban centers. Currently sixteen out of twenty most polluted sites are in china and therefore the emission will worsens the air quality in china. The current data shows that china has 22 cars per 1000 people compared to United States which has 764 cars per 1000 people however china is on its way of becoming the dominant market for automobiles. Due to WTO reduction the number of vehicle in china are expected to rise from the current 24 million to 100 million by the year 2020. In china there is a car culture that is developing similar to that was witnessed in 1940s in the United States. a prime example is the car driving clubs. There are many obstacles which face the policies for cleaner cars (Rajan, 450). On the other hand current industrial pollution in Latin America is a growing problem. Latin America is predominantly becoming an urban society and its environmental pollution issues are becoming important issues on the political agenda (Diaz West, 73). Mexico, Brazil and Argentina account for about four-fifth of manufacturing production in the region and hence constitute the bulk of industrial pollution in Latin America. Data for air pollution which have been obtained shows that concentrations of pollutant in the major cities are above World health organizations (WHO) guide lines for the air quality standards (Diaz West, 74). However it is only Sao Paulo whose data on air pollution falls within the quality standards provided by world health organization. Another element that is contributing to air pollution in Latin America is emissions from vehicles. There are also problems of water quality both to the regional rivers and coastal waters. For instance most watersheds in Mexico are strongly polluted (Diaz West, 76). The stretches of Paribas do Sul river of Rio de Janeiro and most of its tributaries are badly polluted as it is in Guanabara Bay. Due to lack of monitoring of pollution in Latin America it is difficult to obtain estimates of industrial effluents and emissions. Population growth in urban centers in Latin America has also caused slides deforestation and soil loss for agriculture in the peripheries of the urban centers (Hillstrom Hillstrom, 89).

Ben & Jerrys Ice Cream :: essays research papers

Ben & Jerry’s Ice Cream was founded on the corporate concept of linked prosperity, interrelating a three-part mission statement to focus their company’s growth. Their mission statement, which covers their product, economic and social goals, focuses both the leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local populace by hosting a free summer movie festival, projecting movies on the wall of their renovated gas station. In 1985, they introduced New York Super Fudge Chunk ®, a flavor suggested by a writer from New York City. Throughout the years, they have continued to introduce new flavors either suggested or inspired by either regular individuals or well-known celebrities.   Ã‚  Ã‚  Ã‚  Ã‚  Ben and Jerry launched their â€Å"Cowmobile†, a modified mobile home used to distribute free scoops of ice cream in a unique cross-country marketing drive. Unfortunately, the vehicle burned to the ground outside Cleveland, but everyone escaped unharmed. Ben said it looked like â€Å"the world’s largest baked Alaska.† Undaunted they resurrected the idea the following year with â€Å"Cow II†, once again going cross country giving away free scoops. That same year, at the suggestion of two â€Å"DeadHeads’ from Portland Maine, Ben and Jerry introduced the first ice cream named for a rock legend, Cherry Garcia. In 1988 they introduced Chunky Monkey at the request of a college student in New Hampshire.   Ã‚  Ã‚  Ã‚  Ã‚  Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a period of volatility in the dairy market in 1991, the company went so far as to pay a dairy premium totaling a half million dollars to combat Vermont dairy farmers’ losses. This helped protect the family farmers who supplied the milk for Ben and Jerry’s ice cream. The combination of good product and good marketing over the years has enabled Ben and Jerry’s to increase sales and maintain profitability year after year.