Developed nations Essay Example for Free

Developed nations Essay Developed nations such as Canada, Japan, Australia and America are emitting the most air pollutants in the world and contribute in much emission of green house gases in the atmosphere. Developed nations use much of the natural resources until a near depletion occurs. Hover there are exceptions in that Germany, Sweden and Norway governments have worked with environment and they have benefited economically due to their environment sustainability (Pickering Owen, 213). Environmental degradation in the third world is exacerbated by international dumping of hazardous wastes and environmental imperialism. Third world countries do not have many choices to choose from and their environment is partly degraded by developed countries. These acts of the developed nations of cleaning their backyard and then transporting their hazardous wastes to the third world countries as well as forbidding the developed countries to develop violates the principles of sustainable environment. First world countries degrade the environment because they consume more of the natural resources (Pickering Owen, 213). Environmental issues of china and Latin America In china there is a growing concern of the ever increasing desertification on the northern and western side of the country. Desertification is being exacerbated by climate change in china and result from excessive industrialization on the fragile ecosystems and poor land management (Rajan, 321). The unrestrained industrialization and development that is taking place throughout the country is making china to be vulnerable to the growing changes of climate due to the increased levels of green house gas emissions in the atmosphere. For example extreme ecological events melting of glaciers and rising temperatures are now common in china besides desertification. These phenomena have detrimental effects on human health and the fragile ecosystems (Rajan, 328). Desertification engulfs the ecosystems with sand and reduces the available arable land thus creates eco- refugees. Shrinking glaciers on the other hand temporary raises the level of after in lakes and river and eventually disappears leaving an acute shortage of water. The economy of china is based mainly on coal for cheap energy and heavy industry that emits high levels of green house gases and thus accelerates global warming and climate change (Rajan, 321). However Chinese government is now using experimental means and artificial precipitation to alleviate the short term effects of the climate change. The government is also adopting stricter energy conservation legislation and increasing international cooperation to help fight the problem of climate change (Rajan, 3330). On the other hand the municipalities of china generate more than a hundred million tones of trash wastes per annum and currently the amount is rapidly rising. The existing land fills in china are reaching their capacity and therefore china will be required to build more land fills to satisfy the ever increasing amount of garbage accumulated. China will also be required to make up the poorly managed land fills (Rajan, 330). The problem of solid waste leakages from poorly managed land fills has rendered many hectares of land around the cities to be useless and therefore it is posing a great land constrains since china supports a big percentage of the world population and has a small percentage of the arable land. China is also facing human health and ecological threats from the Brownfield sites that are stemming from poorly managed landfills and from older landfills that do not have proper lining. There are problems of illegal dumping of industrial and municipal wastes that are exacerbating the situation. The incineration of waste in china is also emitting chemicals such as mercury, furans and dioxins which are harmful to the health of people globally (Rajan, 431). It is difficult to understate the environmental pollution of china on the pacific region of Asia and beyond. The prevailing wind often carries pollutants such as mercury particulate matters and ozone from one continent to another continent and in this case the pollutants are carried from Asia to North America. The overall trend of air pollution in china indicates a growing health and economic threats both within and outside china. The regional impact of air pollution in china has encouraged cooperation and new data on environmental, economic and human health implications of pollution of china on the north eastern side of Asia and western side of United States and Canada calls for global efforts to engage china in these issues (Rajan, 441). The majority of the regional trans-boundary air pollution in china originates from its heavy reliance on coal which constitutes about 70 percent of its global energy mix. Despite efforts to diversify the energy sources in china the country has continued to rely on coal and it seem it will continue to rely on the same for the fore seeable future. The dependence on coal and the lack of scrubbers and coal washing infrastructures at power plants and industrial facilities and its plan to build new coal powered stations translates to wide spread of environmental and health issues in pacific region of Asia and beyond. Car emission in china has replaced coal as the major source of air pollution in urban centers. Currently sixteen out of twenty most polluted sites are in china and therefore the emission will worsens the air quality in china. The current data shows that china has 22 cars per 1000 people compared to United States which has 764 cars per 1000 people however china is on its way of becoming the dominant market for automobiles. Due to WTO reduction the number of vehicle in china are expected to rise from the current 24 million to 100 million by the year 2020. In china there is a car culture that is developing similar to that was witnessed in 1940s in the United States. a prime example is the car driving clubs. There are many obstacles which face the policies for cleaner cars (Rajan, 450). On the other hand current industrial pollution in Latin America is a growing problem. Latin America is predominantly becoming an urban society and its environmental pollution issues are becoming important issues on the political agenda (Diaz West, 73). Mexico, Brazil and Argentina account for about four-fifth of manufacturing production in the region and hence constitute the bulk of industrial pollution in Latin America. Data for air pollution which have been obtained shows that concentrations of pollutant in the major cities are above World health organizations (WHO) guide lines for the air quality standards (Diaz West, 74). However it is only Sao Paulo whose data on air pollution falls within the quality standards provided by world health organization. Another element that is contributing to air pollution in Latin America is emissions from vehicles. There are also problems of water quality both to the regional rivers and coastal waters. For instance most watersheds in Mexico are strongly polluted (Diaz West, 76). The stretches of Paribas do Sul river of Rio de Janeiro and most of its tributaries are badly polluted as it is in Guanabara Bay. Due to lack of monitoring of pollution in Latin America it is difficult to obtain estimates of industrial effluents and emissions. Population growth in urban centers in Latin America has also caused slides deforestation and soil loss for agriculture in the peripheries of the urban centers (Hillstrom Hillstrom, 89).

Ben & Jerrys Ice Cream :: essays research papers

Ben & Jerry’s Ice Cream was founded on the corporate concept of linked prosperity, interrelating a three-part mission statement to focus their company’s growth. Their mission statement, which covers their product, economic and social goals, focuses both the leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local populace by hosting a free summer movie festival, projecting movies on the wall of their renovated gas station. In 1985, they introduced New York Super Fudge Chunk ®, a flavor suggested by a writer from New York City. Throughout the years, they have continued to introduce new flavors either suggested or inspired by either regular individuals or well-known celebrities.   Ã‚  Ã‚  Ã‚  Ã‚  Ben and Jerry launched their â€Å"Cowmobile†, a modified mobile home used to distribute free scoops of ice cream in a unique cross-country marketing drive. Unfortunately, the vehicle burned to the ground outside Cleveland, but everyone escaped unharmed. Ben said it looked like â€Å"the world’s largest baked Alaska.† Undaunted they resurrected the idea the following year with â€Å"Cow II†, once again going cross country giving away free scoops. That same year, at the suggestion of two â€Å"DeadHeads’ from Portland Maine, Ben and Jerry introduced the first ice cream named for a rock legend, Cherry Garcia. In 1988 they introduced Chunky Monkey at the request of a college student in New Hampshire.   Ã‚  Ã‚  Ã‚  Ã‚  Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a period of volatility in the dairy market in 1991, the company went so far as to pay a dairy premium totaling a half million dollars to combat Vermont dairy farmers’ losses. This helped protect the family farmers who supplied the milk for Ben and Jerry’s ice cream. The combination of good product and good marketing over the years has enabled Ben and Jerry’s to increase sales and maintain profitability year after year.

Body – Traffic Jam

Chapter 1: Introduction 1. 1Origin of the report This report has been prepared following the instruction of our course teacher Pro. Ali Akkas as a part of our course â€Å"Business Communication† under the EMBA program of Dhaka University. 1. 2 Objective of the report 1. Broad objective To discuss traffic jam, it’s causes and remedies 2. Specific objective -To discuss the effects of traffic jam on environment and social life, -To be introduced with the way of relief from traffic jam. – To find the way of upgrading the traffic systems . 3 Scope and Limitations of the report This report could have even more wealth and information. But, due to limited time, few information could be collected. More budgeting on this report could have given it a aristocratic look. In spite of these limitations, it has been tried to enrich this report by proper and authentic information. It has been tried to be rational with the real figure of traffic jam. It is believed that this repo rt will help the follower to go for further analysis. Chapter 02: Methodology 2. Population Parameters A parameter is a numerical summary of a population; because populations have so many members, these can never be known except if a census is taken. 2. 2 Sampling Design In the theory of finite population sampling a sampling design specifies for every possible sample its probability of being drawn. Mathematically a sampling design is denoted by the function P(S) which gives the probability of drawing a sample. 2. 3 Variables Covered Here we have included -urban traffic problems -suburban traffic problems high way traffic problems 2. 4 Methods of Data Collection There are four main methods of data collection. †¢ Census. A census is a study that obtains data from every member of a population. In most studies, a census is not practical, because of the cost and/or time required. †¢ Sample survey. A sample survey is a study that obtains data from a subset of a population, in or der to estimate population attributes. †¢ Experiment. An experiment is a controlled study in which the researcher attempts to understand cause-and-effect relationships.The study is â€Å"controlled† in the sense that the researcher controls (1) how subjects are assigned to groups and (2) which treatments each group receives. †¢ Observational study. Like experiments, observational studies attempt to understand cause-and-effect relationships. However, unlike experiments, the researcher is not able to control (1) how subjects are assigned to groups and/or (2) which treatments each group receives. 2. 5 Data Analysis Plan The appropriate methods of data analysis are determined by data types and variables of interest, the actual distribution of the variables, and the number of cases.Different analyses of the same data set may reflect or represent different aspects of the underlying data structure. Once a plan has been established, it could contain any combination of the f ollowing types of data analysis strategies: †¢ Exploratory: This type of data analysis often occurs when a program is new, and it is unclear what to expect from the data. †¢ Descriptive: The most common type of data analysis, this approach will summarize your findings and describe the sample. †¢ Inferential: Inferential statistics allow us to draw conclusions about the larger population from which the sample is drawn.These powerful techniques may be able demonstrate if a change has occurred as a result of your program. PDA's Statistics Division specializes in many sophisticated data analysis techniques. Chapter 3: Traffic Jam, It’s Causes, Effects and Remedies 3. 1 Causes of Traffic Jam â€Å"During experiment, it has been found that human error is a major cause of most frustrating kinds of traffic jams†. ( Annexes – I) In generally the traffic jams are causes by following reasons- -Dishonesty of traffic polices -Insufficient roads and highways. P oor communication system. -Too many vehicles -Low price fuel ( CNG) and available motor cars. -Traffic jams are usually caused because there must be an accident. -Most often, traffic jam are caused by – those who drive too slow always end up compacting the faster drivers behind them -In rush hours when too many people start for destination. -Free parking here and there causes hindrance on traffic way -Some drivers tries to drive faster than the flow of traffic. -Some times drivers stop on the highway and causes a traffic jam. . 2 Traffic Jam Affects Society and Environment Traffic jam affects the society in some of the ways below: †¢ creates mental stress in the motorists †¢ paves way for wastage of fuel and wear & tear of vehicle parts which ultimately waste the money of the motorists †¢ becomes a cause for rash driving and road accidents involving loss of lives †¢ makes the motorists to inhale lot of vehicular smoke emissions in a short period of time ca using many diseases †¢ wasting time of motorists and passengersTraffic jam affects the environment in some of the ways below: †¢ efficiency of fuel usage by idle running of vehicle engines in low speed is very low leading to wastage of fuel which ultimately results in over exploitation of fossil fuel reserves †¢ vehicles at low speed emit lot amount of carbon monoxide, unburnt fuel particles, suspended particulate matters and other pollutants into atmosphere causing air pollution more grave †¢ when vehicles start to move slowly, noise pollution is created by blowing horns by the motorists. 3. 3 Remedies to Traffic JamIncreased regulation would not work in practice. Regulation either requires more cops, which are an expensive kind of work force, or automated systems, which are sketchy from a legal point of view. Technological solutions aren’t the way to go, either. They are predicated on the assumption that all (or enough) drivers would adopt this technolog y, which will be expensive and error-prone, and possibly encourage risky behavior. Traffic jams are a symptom of more vehicles than the planned carrying capacity of the roads. In order to prevent traffic jams: -one method is to reduce the number of vehicles. Imposing disincentives (taxation, congestion fees) is one way, but offering sensible alternatives (mass transit, a functional passenger rail system, telecommuting) is smarter. -no hand held cell phones while driving. -controlling Speed of traffic more efficiently during rush hours (points to one idea, the classic â€Å"slow down and keep a constant speed† method). Chapter 4 : Conclusion and Recommendation 4. 1 Conclusion The present problem of traffic jam has not created by one day. For long unawareness and long time plan and booming number of traffic cause this.As Bangladesh is a developing country, it should be more aware of time and money. Not only this, as Bangladesh is a low land country, so it should be aware of gre en house gas. Traffic jam is killing time, wasting money, causing more green house gas. If we can’t reduce traffic jam significantly we will be great looser. Our development may slow down due to traffic jam. 4. 2 Recommendation: -We will have to go for long time plan to improve our roods and high way communication system. -Withdraw of old and slow vehicles. -Trained driver -Maintain LAN during driving -Use of dividerAnnexes-I |Bottlenecks (traffic demand   exceeds roadway capacity) |50% of total traffic jam | |Traffic incidents |25% of total traffic jam | |Work zones |15% of total traffic jam | |Bad weather |10% of total traffic jam | |Poor signal timing |  5% of total traffic jam | Fig :- On an average major causes of traffic jam References: 1.Text books: Giltow, C. & Oppenhein, R. (1995). Management: Tools and methods for improvement. Boston: Irwin-Mcgraw-Hill. 2. Websites: -HYPERLINK http://statisticssolutions. blogspot. com/2008/09/what-is-included-in-data-analysis-p lan. html -http://wiki. answers. com/Q/What_causes_traffic_jams -http://wiki. answers. com/Q/What_are_some_ways_a_traffic_jam_affects_the_society_and_environment – http://freakonomics. blogs. nytimes. com/2008/03/10/what-causes-traffic-jams-you/ http://www. infoplease. com/ipa/A0931283. html#axzz0wBBDMA5L

Psychology for law enforcement Essay

Starting a Behavioral Science Unit (BSU) in local law enforcement would benefit the community in many areas. Criminology and psychology working together can help in understanding crime that is happening in our society as well as in our own communities giving better means of attending to victims, law enforcement as well as the criminals. The study of behavior began in the late 1800’s but it was through the work of B. F. Skinner. Behavior theory is the basis for behavior modification and one approached used in institutionalized and non institutionalized settings for changing behavior. The primary thesis is that all behavior is learned and can be unlearned. The approach is concerned with observable behavior in contrast to the traditional psychoanalytic emphasis on deep, underlying personality problem that must be uncovered and treated. Behavior theory is based on the belief that it is not the unconscious that is important but, rather, the behavior, which can be observed and manipulated. It is assumed that neurotic symptoms and some deviant behavior are acquired through an unfortunate quirk of learning and are rewarding to the patient. The undesirable behavior can be eliminated, modified, or replaced by taking away the reward value or by rewarding a more appropriate behavior that is incompatible with the deviant one. It is argued that behavior is controlled by its consequences. In dealing directly with behaviors that are undesirable, behavioral therapy attempts to change the person’s long-established patterns of response to himself or herself and to others (Schwartz, 1989). The starting of the BSU would only help to strengthen this theory. The unit should be staffed with individuals that have an educational background that had strength in the area of social psychology for the unit to give greatest benefit. Social psychology is the scientific study of how the thoughts, feelings and behaviors of one individual are influenced by the real, imagined, or inferred behavior or characteristics of other people. The focus of social psychology is on social cognition, attitudes, social influence and social action (Miller, 1984). Certified psychologists in counseling should be incorporated in requirements for employment. Depending on the budget for the program at least 2 psychologists on call for smaller departments to having a full time psychologist with a staff working for larger departments. This type of unit should be considered a focus on prevention of crime in and around the community. Peacemaking criminology would be the efforts of this unit. With this it focuses on the prevention rather than the repression of crime. Although crime prevention often means different things to different people, practitioners in the public health community have delineated three general approaches that I would like to use for this discussion: primary, secondary, and tertiary prevention (Moore, 1995). Primary prevention attempts to keep criminal behavior from arising in the first place; it is directed at the entire community and not just at individuals who are seeking or who need treatment. Secondary prevention concentrates on early identification and treatment of vulnerable or at risk youths, and tertiary prevention entails interventions that protect society from offenders and that reduce the likelihood of recidivist behavior. The most effective prevention strategy is one that combines all three modalities. Efforts to address the social disorganization often found in inner-city areas will also be required. We need to put an end to racially segregated and densely populated housing projects that concentrate poor minorities, socially isolating them from the middle class and depriving them of the resources necessary for stable communities: strong families and positive role models that reinforce conventional values and provide networks of informal social control. Well funded investments like a Behavioral Science Unit can better refer the part of society most in need to the social programs best suited for the individual or individuals (Barkan, 1997). Community based corrections, facilities and programs from those that may be located in the community but are not, strictly speaking, community based such as BSU will help the society as a whole. The degree to which a corrections stem is community based can be measured by the frequency, quality and duration of community relationships as well as by the number of commitments to large state institutions, the extent to which other community services are used, and the degree of involvement by local groups and individuals. Some community correctional centers comprise a wide variety of programs including residential and nonresidential facilities (Miller, 1984). The BSU can help to bridge the gap law enforcement has with these larger community correctional centers. Social scientists continue to work toward understanding the causes of crime. Some look for a general theory to explain all crime; some of those approaches that look at the social structure or social structure theory. What we do know about crime is that men commit the most, but that some crimes have been increasing among women. We know that most crimes are committed by persons who are mobile residentially and who live in a large city. . We know that among juveniles, those who are bonded closely to their families and schools are less likely to commit delinquent acts or crimes than those who are not bonded. We know that those who are unemployed and hovering at the bottom of society’s social class structure are more likely to be involved in property crimes than those who are at the top of the social structure. But that knowledge of the serious property crimes as defined by the FBI must be considered along with data about white collar crime. This is where the Behavioral Science Unit would be very helpful to local law enforcement the most. Helping the officers to better understand just who they are trained to deal with, criminals (Messner & Rosenfeld, 2001). Biologists and chemists were not the only professionals to link behavior to physical characteristics. Some early psychologists attempted to explain criminal behavior by means of the inherited trait we call intelligence. But the social psychologist look at environment, social interaction as well as biological to look for answers to behaviors and possible ways of deterrence. A society that permits deviation can expect negative deviation or crime. Laws emerge because societies understand the need to institute a more formal system of social control. Behavioral theory helps to make the formal system flow more easily and work more efficiently. Laws emerge out of this consensus. Laws are enacted by the group in power as a means of controlling those not in powers. Criminals do not differ necessarily from non criminals, but the difference may be in the way society reacts to their behavior. That is why a Behavior Science Unit incorporated into law enforcement offices will only increase the efficiency of the ability of that department to effectively enforce the laws our society has created and to connect the community to these offices in an effort to improve crime in and around the surrounding communities.

Free Essays on Folkways

The continued advancements in technology today carry with them the inventions of new folkways. One of these technological innovations comes in the form of a compact cellular phone. Because of their seemingly infinite uses they have become the staple of American culture. They become especially useful to college students who are seldom in one place for too long and even more so to junior college students that typically have to travel some distance to the classroom. From the administrators and teachers standpoint, that is where the benefits of the phones end. A ringing or vibrating phone does not foster learning, instead it interrupts and prohibits the learning experience. It is in this way that the folkway has been established that delegates when and where cellular phones are to be used, the classroom not being an acceptable forum. If I did not consider myself a risk-taker and if I did not want to elicit numerous and varying responses I would not have chosen to undertake the specific endeavor I opted for. The majority of students and teachers have encountered the breaking of this folkway before. Out of nowhere a sudden shrieking ring is heard and a student hurriedly reaches into his bag and quickly shuts off the phone. All the while students look in displeasure and await a response from the teacher, which surprisingly does not usually come. In order to make that response occur I took this process one step further. At specific times in two of my classes I set my phone's schedule to ring and remind me of nothing except the current disturbance. I reluctantly chose times when the disturbance would not cause disaster for the lecture and the other students' 'valuable time.' Also, I chose to e-mail the teachers minutes before the class began, so that they would not see it before class, yet to explain my action s and to apologize. Furthermore, I mentioned that I chose them because I thought they would be more understanding than o... Free Essays on Folkways Free Essays on Folkways The continued advancements in technology today carry with them the inventions of new folkways. One of these technological innovations comes in the form of a compact cellular phone. Because of their seemingly infinite uses they have become the staple of American culture. They become especially useful to college students who are seldom in one place for too long and even more so to junior college students that typically have to travel some distance to the classroom. From the administrators and teachers standpoint, that is where the benefits of the phones end. A ringing or vibrating phone does not foster learning, instead it interrupts and prohibits the learning experience. It is in this way that the folkway has been established that delegates when and where cellular phones are to be used, the classroom not being an acceptable forum. If I did not consider myself a risk-taker and if I did not want to elicit numerous and varying responses I would not have chosen to undertake the specific endeavor I opted for. The majority of students and teachers have encountered the breaking of this folkway before. Out of nowhere a sudden shrieking ring is heard and a student hurriedly reaches into his bag and quickly shuts off the phone. All the while students look in displeasure and await a response from the teacher, which surprisingly does not usually come. In order to make that response occur I took this process one step further. At specific times in two of my classes I set my phone's schedule to ring and remind me of nothing except the current disturbance. I reluctantly chose times when the disturbance would not cause disaster for the lecture and the other students' 'valuable time.' Also, I chose to e-mail the teachers minutes before the class began, so that they would not see it before class, yet to explain my action s and to apologize. Furthermore, I mentioned that I chose them because I thought they would be more understanding than o...

Bibliography- Essay Example | Topics and Well Written Essays - 750 words

Bibliography- - Essay Example The Geneva Conventions basically constitutes of international humanitarian regulations that seek to control the behavior of soldiers during armed conflict. Durham, Helen.  The Changing Face of Conflict and the Efficacy of International Humanitarian Law. The Hague u.a: Nijhoff, 1999. Print. Why did it come about? During the First and Second World Wars, prisoners from different nations across Europe were taken captive and brutally mistreated. The Second World War is perceived by most to be the worst war in history in terms of civilian casualties. The fact that so many innocent people in so many nations suffered from unspeakable brutalities inspired the proposals concerning respecting human dignity in the Geneva Convention. The source describes the fact that many countries were concerned about the cruelty meted out on defenseless men as well as civilians and began looking for ways in which they could maintain basic human dignity even in times of war (Durham 34). The Geneva Convention was the result of joint musings between nations on the right way to address violations of human rights that were common during war time. What is its purpose? Focarelii, Carlo. â€Å"Common Article 1 of the1949 Geneva Conventions: A Soap Bubble?† The European Journal of International Law 21.1 (2010): 136 The Geneva Convention binds all the states that signed it to a pledge that states that all civilians as well as prisoners of war captured in their nations in times of conflict shall be treated humanely. The source describes the Geneva principles as regarding the maintenance of the sanctity of human life were immediately accepted by the attending nations (Focarelli 136). This agreement essentially allowed the nations that signed it to pledge their agreement to ensuring that civilians as well as prisoners of war in any future conflicts would have their basic human rights respected. There were further endorsements by more than one hundred nations during the 1950’s and 60â €™s. The disintegration of the USSR during the early 90s would bring additional ratifications. The source further states that it is vital for all nations to understand the different policies that they have to ratify in order to implement the policies that were agreed upon during the Geneva Convention in 1949 (Focarelii 136). In the Geneva Convention, the member nations basically swore to maintain the prisoners of other nations in the best circumstances possible. To this day, it is basically this pledge of both negative and positive reciprocity that upholds the significance of the Convention. Have all nations upheld the Geneva Convention? Bennet, Angela. The Geneva Convention: The Hidden Origins of the Red Cross. London: Sutton Publishing Ltd, 2005. Not all nations have maintained this promise, but most nations actively work towards ensuring that they follow all the statues of the Geneva Convention. Apart from seeking to maintain human dignity, the convention also introduced equa lity in the treatment of different peoples. The source affirms that in the Second World War, American prisoners captured by Germans were often treated better than those of the USSR (Bennet 124). This trend was quite common in

Cloud Computing Essay Example | Topics and Well Written Essays - 500 words - 2

Cloud Computing - Essay Example Given the close linkages between financial services firms and cutting edge technology, it makes for eminent business sense to remain on top of the â€Å"convergence† that is happening between IT and financial services. Cloud computing is altering the way business is done and the way business services are provided by bringing about a paradigm shift in the way excess computing power and storage space can be used. Cloud Computing works by aggregating the computing power of individual computers and then centralizing the same so as to derive maximum advantage for the users. Since UVW does not have to invest in additional capacity whenever it takes on more users, we stand to gain from the double benefit of efficiencies from economies of scale and cost savings because of outsourcing our requirements to providers of cloud computing services. For UVW to remain competitive in the financial services market, we need to embrace next generation IT services like what other global financial conglomerates like Goldman Sachs are doing by renting out cloud providers to host their data and provide them computing power. The use of offshore datacenters by these financial services firms has helped them to cut their IT costs significantly. In the context of the financial services firms undergoing an era of rapid change in the way they do business, it is necessary for UVW to embrace innovation and be at the forefront of emerging technologies. By embracing cloud computing in its business, UVW can thus remain competitive as well as ride the wave of change that is sweeping the financial services